<?xml version="1.0" encoding="UTF-8"?>
<!--
  Sitemap for masser.uk. Structured so it can be extended with cluster pages
  (industries/*, locations/*, blog/*, programmatic landing pages) without
  reshuffling the existing entries. Submit to Google Search Console at:
  https://search.google.com/search-console

  <lastmod> values are real git mtimes (date of the most recent commit that
  touched the underlying HTML file). When you change a page, refresh the
  matching <lastmod> here in the same commit, otherwise this file silently
  goes stale.
-->
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">

  <!-- ===== Core marketing pages ===== -->
  <url>
    <loc>https://masser.uk/</loc>
    <lastmod>2026-06-04</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://masser.uk/how-much-does-a-website-cost.html</loc>
    <lastmod>2026-06-04</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://masser.uk/pricing.html</loc>
    <lastmod>2026-06-04</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://masser.uk/how-it-works.html</loc>
    <lastmod>2026-06-04</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://masser.uk/seo.html</loc>
    <lastmod>2026-06-04</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://masser.uk/about.html</loc>
    <lastmod>2026-06-04</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- ===== Legal pages ===== -->
  <url>
    <loc>https://masser.uk/privacy.html</loc>
    <lastmod>2026-06-05</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://masser.uk/terms.html</loc>
    <lastmod>2026-06-04</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://masser.uk/client-privacy.html</loc>
    <lastmod>2026-06-04</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://masser.uk/dpa.html</loc>
    <lastmod>2026-06-04</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>

  <!--
    ===== Future cluster groups (add when shipped) =====
    Industry pages:   /pages/industries/{plumbers,electricians,florists,...}.html  @ priority 0.7
    Case studies:     /pages/case-studies/{slug}.html                              @ priority 0.6
    Blog posts:       /pages/blog/{slug}.html                                      @ priority 0.6
    Programmatic LPs: /pages/landing/{slug}.html                                   @ priority 0.5
  -->

</urlset>
